Randy Pitchford, co-founder and current CEO of Gearbox Software, is apparently a pretty shit business man, demonstrably foolish, and should probably stop using Twitter for his own good. He admitted in a Tweet on July 14th, as reported by Gamespot, that he invested $10 Million of his own money on top of the other capital invested in the game.
$10 Million, of which he lost every penny when the game bombed. Besides the terrible business sense of the decision (isn't "don't invest your own money" a central tenet of business?) but it also raises some serious eyebrows regarding the quality of the final product. Was he trying to conceal the fact that the game was a load of crap with money? Was something even crazier going on? Things seem to have spiraled downward for Gearbox over the last couple of years.
It's a shame that with so much money floating around Gearbox can't make anything decent. Hopefully they can turn themselves around in the near future.
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